AR Consumption Reducing App
jingpo li
Project Description
Climate change is a “wicked” problem resulting from overconsumption. ARCS is an augmented reality consumption reducing app that aims toward helping consumers change their shopping patterns and live a sustainable life in the long run. Through the use of AR technology, ARCS may help in increasing environmental awareness of consumption, providing available information on sustainable consumption, and ways to reduce the Value-Action Gap through the design of AR Consumption Reducing System. To explore the possibility of this prototype in changing consumption patterns and thus leading from a probable and plausible to a preferred future, it asks users to use this app in the most common consumption scenarios, such as grocery stores, resulting in consumption decision change.
BIO
Jingpo is an UX designer and art director who rejects working on ideas that have been done before. She graduated with a BS degree at Syracuse University and is completing her MDes at OCAD University. She and my copywriter, Emily, became the first undergraduate university advertising students to win a Cannes Future Lion in 2018 at the Cannes Lions International Festival of Creativity in Cannes. Jingpo loves oceans and cares for marine animals, and she is currently working on an AR consumption reducing app, Letscan, which can help on raising awareness, promoting behaviour, and possibly involving lifestyle change in the future.