TOWARDS MIXED REALITY ARCHITECTURE
Physical-Virtual Blended Retail Store Experience
SUNIDHI NAIK
Project Description
Sunidhi's project Towards Mixed Reality Architecture presents a futuristic design for a retail store environment that blends physical materials, objects and architectural elements with their virtual counterparts to create a blended spatial experience. This blend creates a unique spatial experience, tailored specifically to the architecture of this room. This work forms part of a larger research which investigates the role of the built environment inside mixed reality (MR) experiences and formulates design methods, techniques and concepts for a Context-Specific Design approach. The findings of this research be can used for creating more of such architectural environments.
BIO
Sunidhi is a trained architect and specializes in XR design and development. She co-founded 'Medaelna,' an architectural design collective, and serves as a Teaching Assistant at OCAD University, where she is pursuing an MDes in Digital Futures. Her thesis explores future architecture, proposing a blended physical-virtual space through Mixed Reality. Sunidhi's work encompasses interactive digital installations, furniture design, and textile work, characterized by her attention to detail and a deep understanding of cultural aesthetics, material qualities, and human behavior nuances.